While most of us think of strategic planning as this big mysterious process that only executives get involved with, the balanced scorecard methodology is patterned such that it can be leveraged in many use cases.
Even the smallest projects, seemingly tactical in nature, have a strategy, and this is where the BsC app shines. In minutes, and while standing on a trade-show ﬂoor, I was able to create a few business development objectives and track my progress over a four day conference.
It’s not difﬁcult to imagine using BsC for these projects in addition to your overall corporate planning.
- Event planning
- Software engineering
- Advertising projects
- Competitive intelligence
One misleading aspect of the BsC app is the nomenclature used for strategic projects. It assumes strategic projects are synonymous with a company name, but it also provides the ability to create strategic plan documents for many companies. However, there are no problems for using the app for one company with multiple strategic plans.
If you use balanced scorecard in wild use cases, we want to hear about them.